Brazil Beef Quality

Our History

WHO WE ARE

Brazil Beef Quality is an innovative company specialized in meat classification and certification, committed to raising standards of quality and transparency in the meat industry. With the support of the prestigious Fapesp (São Paulo Research Foundation), we stand out for our use of advanced technologies such as artificial intelligence and machine learning, through our proprietary software.

Founded in Piracicaba, at ESALQ/USP, Brazil Beef Quality was born with the mission of meeting the growing expectations of consumers, aligning their demands with the experience offered by meat brands. Our team consists of experts in various fields, all dedicated to promoting a more efficient, sustainable, and quality-oriented production chain.

Our Differentiators:

We assist our partners in building strong and respected brands, providing customer satisfaction and loyalty. Our work ranges from standardization and quality assurance to the development of strategic indicators that enable more effective management. By adopting our technological solutions, our clients can reduce expenses, select better suppliers, and add value to their products, winning over the new generation of consumers who value transparency and quality.

Our History:

Since its inception, Brazil Beef Quality has been dedicated to transforming the meat industry through innovation and science. Collaboration with Fapesp and the solid foundation at ESALQ/USP has allowed us to develop advanced technologies such as Beef Score and Meat Image, which use artificial intelligence for detailed carcass analysis. These revolutionary technologies enable precise detection of characteristics such as marbling, loin eye area, subcutaneous fat thickness, meat and fat color.

Our growth is the result of an unwavering commitment to excellence and innovation. We work closely with producers, meat brands, and slaughterhouses, providing technical and methodological support to implement practices that ensure the integrity and quality of the final product. This collaborative approach benefits the entire production chain, from the producer to the end consumer.

Impact on the Production Chain: 

By implementing our technologies and methodologies, we help our partners identify and monitor critical points, such as pre-slaughter handling, which can directly impact meat quality. Additionally, our carcass assessment allows for the detection of crucial factors such as pH, meat color, and marbling, ensuring high-quality products and greater competitiveness in the market.

At Brazil Beef Quality, we believe that final customer satisfaction is the primary measure of success. Our dedication to quality and innovation ensures that each cut of meat certified by us meets consumer expectations. We are committed to the sustainability of the livestock sector and the promotion of management practices that minimize animal stress, contributing to a positive image of the sector regarding ethical, environmental, and welfare issues.

In Conclusion…

Our work is based on science and technology, ensuring seriousness and credibility in all our actions. This approach allows us to explore new horizons with innovative projects such as Paraguay Beef Quality, Argentina Beef Quality, and Euro Beef Quality, among others in development.

We continue to expand our boundaries, always with the aim of offering the best to our partners, consolidating our position as leaders in transforming the beef industry.

Mission

Define and ensure the quality of meat cuts, meet consumer expectations, and generate economic advances for the production chain.

Vision

To be internationally recognized as a reference in developing solutions for high-quality meat production.

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Values

Scientific support, consumer satisfaction, technology, ethics, transparency and credibility.